Pop Culture & Gaming
Alicen Lewis is a currently a project manager, formerly a product manager, and often a researcher of online communities. Her interests include transforming chaos into process, writing about strategy in games and influencer marketing, and academic research on community management, moderation, and governance.
My Writing
Elements Of A Twitch Marketing Campaign
Coca-Cola Game-A-Thon 2017: When Brands Don’t Understand Their Platform
Livestreaming As The Future Of Influencer Marketing
A Marketer’s Guide To Esports News
Community Management, Moderation & Governance Research for Product
Scripps College Alumnae Relations
A web app designed to encourage coworkers to run consistently and achieve a shared goal. 20 employees logged their mileage over the course of 3 months of Run Club in order to ‘run’ 1500 miles from Los Angeles to Portland. Their mileage was summed and used to determine how far up the coast they were, and they received badges based on both individual achievements and group goals. Weekly newsletters kept employees updated on their progress and encouraged them to continue to track their runs. The project was designed and run by Alicen, and used by employees at their company.
A subscription box service developed for the startup incubator Idealab. After doing competitive analysis and determining that technology was the least saturated market, Alicen ran a team that designed a product website, marketed through Facebook and Google ads, managed customer engagement through Mailchimp and social media, and used Google Analytics to justify choices.