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Scripps College Alumnae Relations


Run Club – (Click To View)

A web app designed to encourage coworkers to run consistently and achieve a shared goal.  20 employees logged their mileage over the course of 3 months of Run Club in order to ‘run’ 1500 miles from Los Angeles to Portland.  Their mileage was summed and used to determine how far up the coast they were, and they received badges based on both individual achievements and group goals.  Weekly newsletters kept employees updated on their progress and encouraged them to continue to track their runs.  The project was designed and run by Alicen, and used by employees at their company.


Gizmonthly

A subscription box service developed for the startup incubator Idealab. After doing competitive analysis and determining that technology was the least saturated market, Alicen ran a team that designed a product website, marketed through Facebook and Google ads, managed customer engagement through Mailchimp and social media, and used Google Analytics to justify choices.