Misc Projects
Volunteering
My Writing
- Elements Of A Twitch Marketing Campaign
- Coca-Cola Game-A-Thon 2017: When Brands Don’t Understand Their Platform
- Livestreaming As The Future Of Influencer Marketing
- A Marketer’s Guide To Esports News
Curated Reading List
Scripps College Alumnae Relations
- Chair of the Scripps College Alumnae Communications Committee
- Volunteer Of The Year 2020
- (Former) Regional Scripps Alumnae Associate Los Angeles
- Alicen Lewis ’15 – All About The Network
A web app designed to encourage coworkers to run consistently and achieve a shared goal. 20 employees logged their mileage over the course of 3 months of Run Club in order to ‘run’ 1500 miles from Los Angeles to Portland. Their mileage was summed and used to determine how far up the coast they were, and they received badges based on both individual achievements and group goals. Weekly newsletters kept employees updated on their progress and encouraged them to continue to track their runs. The project was designed and run by Alicen, and used by employees at their company.
A subscription box service developed for the startup incubator Idealab. After doing competitive analysis and determining that technology was the least saturated market, Alicen ran a team that designed a product website, marketed through Facebook and Google ads, managed customer engagement through Mailchimp and social media, and used Google Analytics to justify choices.