Scripps Alumnae Los Angeles
A & E Automotive
A web app designed to encourage coworkers to run consistently and achieve a shared goal. 20 employees logged their mileage over the course of 3 months of Run Club in order to ‘run’ 1500 miles from Los Angeles to Portland. Their mileage was summed and used to determine how far up the coast they were, and they received badges based on both individual achievements and group goals. Weekly newsletters kept employees updated on their progress and encouraged them to continue to track their runs. The project was designed and run by Alicen, and used by employees at her company.
As an intern at a startup incubator, Alicen was given the project of creating a subscription box service. After doing competitive analysis and determining that technology was the least saturated market, she ran a team that designed a product website, marketed through Facebook and Google ads, managed customer engagement through Mailchimp and social media, and used Google Analytics to justify choices.
Geek & Sundry Intern Diaries
Geek & Sundry Intern Diaries was a multimedia blog Alicen founded chronicling her experiences as an intern at Geek & Sundry, a YouTube channel with over 1,500,000 subscribers. The intern blog currently has over 1,000 followers, and is still regularly updated by the current interns.